Lisa McClendon is a world renowned, award-winning recording artist, a song bird with a voice that gives you goosebumps. But did you also know that she is the author of “The Affirmation Cookbook?”
Books such as hers are a welcomed addition to the food landscape. Especially since, “African-Americans are disproportionately affected by obesity; among non-Hispanic blacks age 20 and older, 63 percent of men and 77 percent of women are overweight or obese.” Eating healthier can in fact reduce ones chances of developing heart disease.
Lisa McClendon is one busy lady, so I was elated that she agreed to the interview. I love the purpose behind this project.
JM: Tell me a little bit about your business.
LM: Tomato Tomato is a company designed to produce cookbooks that give healthier recipe ideas to people who are interested in eating healthier.
JM: What are you most passionate about?
LM: Eating food with great texture and taste that doesn’t make me miss the unhealthy foods I use to eat.
JM: Who does your business service?
LM: Tomato Tomato service anyone who wants to eat healthier but need meal ideas.
JM: What business accomplishment are you most proud of?
LM: Producing the first of many cookbooks
JM: What inspired you to start your business?
LM: Friends who taste tested my food at a birthday party.
JM: Did you face any obstacles in starting; if so, how did you overcome them?
LM: LOL. I’m still facing obstacles. I think the biggest obstacle for me was actually disciplining myself to sit down and write out all the recipes.
JM: If you could leave some words of wisdom with the readers what would it be?
LM: It cost you more not to eat healthier than it does to.
JM: Where do you see your business in 5 years?
LM: With a collection of themed cookbooks that serve the health and taste buds of the community
JM: Please describe any upcoming or annual events that you host:
LM: We are currently planning a musical cooking party for February in Gainesville. The guest will have an opportunity taste the different meals presented from the cookbooks. The night will consist of heavy dialogue and end with great music.
JM: Please describe any products that you are currently offering and the link to purchase them. Feel free to share any other information
LM: The Affirmation Cookbook.
To purchase the cookbook simply text or email