Erika Alexander and Her New Production Company Color Farm: Getting Diversity Right

Sang it with me now, ” we are living, single….in a 90’s kind of world, I’m glad I got my girls.”  Congratulations are in order to Erica Alexander (who portrayed our beloved Maxine Shaw in the 90’s hit sitcom “Living Single and Cousin Pam on the Cosby Show). Erika and her business partner Ben Arnon are looking to sprinkle some creativity magic  behind the camera with their new production company, Color Farm. Efforts such as theirs highlight the very importance of diversity in the entertainment industry.

Their perspective on diversity is one that I truly admire. “At Color Farm, the whole idea is not just to say the word ‘diverse.’ Diversity means many different voices and perspectives. Black, white, Latino, Asian are a given. But you also have the elderly, the disabled. I’m from Arizona and grew up in a Lutheran Church. We’re looking for those types of people who may not fit in those stereotypical ways.”

This announcement couldn’t have come at a better time. In fact, with movies like “Get Out” and “Black Panther” shining a bright light on black star power, the creation of  Color Farm  will open the door for other diverse projects. They are in search of  different types of mediums.  “We’re looking for things like podcasts, plays, graphic novels. These all have low barriers to entry. If it’s right, we can build that audience organically and connect it to the audience that would normally be attracted to it, or find an audience for it.” of the goals of the production company is ”

Hopefully we will see great things coming from the Color Farm.  Shoot your shot, by visiting Color Farm Media, if you have what they are looking for they will respond.

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